Leave alone your smartphone – books still are the better presents

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Why is it this common that books - in whatever form and with whatever content they may come - are such popular gifts? What is their very message? Why would you want them in the first place? In my opinion the printed goods may represent something for us that has the chance to exist forever. Or at least for a rather long undistinguishable period of time. Books may even survive ourselves. Even, or rather, escpecially, in our modern, digital, times more and more out there tend to collect them huntingly as ever before. Some even may write and create their own.